Your website is your digital brand; thus, it’s design and content should match that exact “brand” you want your target audience to see on the search engine. If you’re okay with these two, does it mean it’ll work? Well, the answer is still NO. The physical appearance of your website is just a part of what’s more important — user satisfaction. 

What makes them satisfied?

This could be a combination of a vast galaxy of technical terms which we’ll try to keep simple.

Website >> design (HTML, CSS, Javascript) >> content (market research) >> loading speed 

You’ve already put up a website with excellent hosting and with a visually pleasing interface. You’ve placed content that you researched based on what your target audience is searching for. Now the question lies on how these would work on the other end. Are users experiencing ease while browsing on your web pages? How long does it take for a page to load? Is its loading speed takes seconds to respond? If not … then all other things will be put into waste when users leave your page and look for another one that “interacts” with them, faster.

Why do web pages load slowly: website creation, hosting, and servers explained

To answer this question one must know what comprises a website. Again, after it has been created and hosted, web designers will come into the bigger picture. From HTML (the basic blocks of a web domain), to CSS (what makes it look alive), and Javascript (what makes it act alive), image files, video files, and other things that you put into your website, all these affect the page’s loading speed.

Websites can be created either manually (programming) or by filling up a template through platforms like WordPress, Wix, Woocommerce, and the likes. However, they couldn’t be viewed by an internet user if it will not be put into the server, a special computer where websites are stored. Consequently, you will not be able to put your website on the server without an existing hosting. A web host, or web hosting, is a service provided by companies that give website/domain owners the technology they need for their web pages to be viewed on the internet. When you are sure enough you get these two established together, it’s time to focus on your website’s appearance. 

HTML, CSS, and Javascript are the most popular web languages today. As languages, these three work together by communicating to the browser on what your website contains and can do for specific users. These will then be translated by the browser and in turn, display a visual web page. 

How do these affect your page’s loading speed?

Web hosting is a service, therefore, you get to choose how it should be done for your website. For small businesses that have less than 1,000 expected users, shared hosting will get them through. But what about websites that get thousands of visitors? This is one reason why a page loads slower. Sharing resources with other websites means lesser RAM for you, and eventually, poor site performance. The solution for this is to get a dedicated server. With this, you will not need to share RAM and bandwidth with other websites.

Javascript, on the other hand, is a powerful tool to use. However, like any other tool, it can be two-edged, getting back at you. Javascript is what makes your website “interactive.” It lets users do things within the website, which is why web designers opt to use them every single time. Again, in using Javascript, one must be cautious. Poorly crafted javascripts will request more data from your server and in turn, lead to slower loading times and rendering speed. Solution for this is to check whether HTML + CSS could suffice what javascript can deliver. If javascript is preferred, caution should be taken. It’s best to work with an expert on this.

Why is website loading speed so crucially important?

In today’s time, getting things done faster is the most preferred way of getting services; the internet is the main source of information, and 3 billion people own a gadget. Given these propositions, a website’s loading speed is definitely important to win in the digital marketing game. Google can’t agree more, and says, site speed (influencing each page’s speed) plays a crucial role in ranking a site. If your website’s loading speed is at a slow pace, Google might crawl fewer of its web pages, thus, the problem will be on your indexation.  Furthermore, user experience is highly affected by slow loading speed as they will not stay on the page longer to see what your page offers. As a result, this will lead to higher bounce rates + lower conversions. 

To avoid these from happening, here are 7 easy steps to make your web pages load faster:

1. Optimize your images

Images are a great way to enrich your website. Some would use bigger images to get the attention of its viewer. Unfortunately, this can lead to a slower page loading as larger image files take a longer time to load. One great way to optimize your images is to compress them. This will help your loading speed up the process of images by minimizing the strain on your load time without compromising the quality of images. In instances where your images are pixelated, check if they were saved under the correct file type and size. Other ways will be part of the SEO which include adding alt texts to images that match its file name to better the chance of ranking on search engines. 

2. Utilize a mobile-friendly theme

Different themes offer different functionalities. But more than that, themes also drive users into your website especially when it’s physically pleasing on both desktops and mobile devices. According to ConverKit, 50-60% of all searches originate from mobile devices. If your website theme only functions well on desktops, then there is a high tendency that these huge percent of mobile users will not proceed onto browsing more of your web pages. Added to this is Google’s “mobile-friendly” badge when you check websites on the search engine ranking pages. This indicates that Google places value on websites that are built to suit both desktops and mobile devices. The web pages’ loading speed should not also be for desktop but also for mobiles.

3. Get to fix your 404s

For those who aren’t familiar with what a 404 issue is, this happens when you click a link or visit a website’s page and get a “Page not found” note. This means that the link is broken — either because it was removed from the site, moved to a different site, or the URL of that certain page was changed into something else. This will greatly affect the loading speed of a web page since it needs to find another destination for the changed/lost/replaced link. To solve this, you can simply use redirects (301) — find the new URL and redirect the page with 404s to the new URL where it was placed. 

404s can be detected by using different plugins (if you are a WordPress user), or a different broken link tester before finally publishing the website. This will not only improve up your loading speed but will also be a great way to boost your SEO project.

4. Use your browser cache wisely

This sounds highly technical but trust me, it’s easy to understand and act on. We often hear this from IT people, but let’s try to make it simpler here. Your browser’s cache functions as its memory. That is if you search for “How to Make Web Pages Load Faster in 7 Steps” onto the search bar, and decided to pick the link from, your browser will download all of its details such as its HTML, CSS, Javascripts, and various files so you may view the website like how it was created to be displayed. Caching works by storing all of this data that the next time you click on the same, the exact link, the loading speed will be faster because all the information that your browser needs to load is already stored in the server. 

Using browser caching wisely means consciously picking what files to cache. Logically, you need to cache files that are perennial to your site, things that don’t need to be updated from time to time such as your website’s logo, social media platforms’ icons, and other stuff that you think don’t need constant editing.

5. Decrease HTTP requests

We often encounter the term http when we try to visit a website (http://) but never been able to get an explanation of what it is for. Whenever we type a certain query on the search bar, we are trying to request the server to let us display the website it serves. HTTP works as a mediator between clients and servers, where it accepts a request from the client, sends this request to the server, and the server brings the requested content to the client’s browser.  

  Now the question is why do we need to decrease them if they are important connections between clients and servers?

Yahoo states that HTTP requests take up about 80% of a page’s load time. Consequently, browsers do not allow more than 8 simultaneous connections per domain. The bottom line is, if more HTTPs are requested and need to be loaded, the longer it will take for a single page to retrieve them, making the page’s loading speed slower. 

To solve this, you can combine CSS and javascript files so there will be fewer things to retrieve and load. Being able to merge them could be a challenge especially if they vary from page to page, but it will definitely help the loading speed to increase. 

6. Use CDNs to disperse content 

Content Delivery Network (CDN) is a group of web servers scattered across multiple locations. The question “Why do I need them?” can be answered in multiple ways, mostly depending on the size of business. If you are a small business whose target audiences are within the proximity of one region, then, there is no need to use a CDN. But imagine larger businesses which cater to global audiences, CDNs are a very feasible option for them. Reducing the distance between your users and servers will bring great user-experience by increasing page loading speed.

7. Update your web browser

This is the simplest thing you can do to avoid slower web page loading speed. If you’re using platforms like WordPress, there are several plugins to help you with this. This is also the same for users. If in case they’re using older versions of their browsers, the page will take a longer time to load so it’s better for both website owners and users to update web browsers.

In a fast-paced environment, for your business to thrive, you need to keep moving fast, as well. The world is already at its technological peak so in order to get into the list of the “public’s choice,” you need to satisfy them by making your website interactive, informative, and quick to respond to users’ hustle.