You might be starting your own business and have a question, whether you need to use paid advertising to sell your business or not. Right now, having a good product or service is as equally important as how good can you promote it. It is not enough to have a great product, but you also need the ability to show it off to people, who are the consumers of what you are selling.
Many marketing channels are available now, which is probably the reason why many business owners are hesitant about doing paid advertising.
Spending money on paid advertising is a decision to make. It can be hard, especially if you have less to zero ideas about it. What is paid advertising? Is it worth your money? To help you make a decision if paid advertising is for you, let us talk about it.
What is Paid Advertising?
Paid advertising is a kind of advertising that you have to pay. There are a lot of categories when you say pay ads, but the most common of them is PPC or pay-per-click advertising. It is an advertising method in which an advertiser pays the publisher of the ads whenever people click on it.
There are many different paid search networks; for example, Bing Ads or Microsoft Ads, Facebook Ads, Instagram ads, and more. However, the most popular among all of these networks is Google Ads.
Since you now have an idea what is Paid Advertising, let us now talk about how paid advertising can help your business. Aside from increasing your sales, there are many other areas where Paid ads can help you create your marketing campaigns.
Here are the top 5 reasons to get started with Paid Advertising
- Paid Ads give faster results
Though organic search engine optimization can increase traffic, it takes time and effort before you can see an impact on your site’s traffic. However, with PPC ads, you can immediately see results in traffic from the search engines. Another reason is that paid advertising is best if complemented with SEO efforts. If your site is not ranking on the first page of Google, then pay to advertise can be a good investment to bring in the traffic you need. It is an assurance that you will not be able to waste time and money. Paid advertising also enables you to place ads for keywords that could bring high-quality traffic to your site.
Basically, with paid advertising, you will immediately know what works and what does not. With this said, you can always go back and change things for your site. Search engine marketing is easy to monitor. That is one of the reasons why online entrepreneurs can make adjustments when the situation calls for it. You have to acquire specific tools and software which can easily be bought on the internet too. Some of these tools may also have free trials. Apart from being measurable, search engine marketing allows you to cut cost, or set your budget for pay per click advertising, and pay only those clicks on the ads that you posted. You can create Paid advertising campaigns easily. You can keep track of the money you have spent on paid platforms in Google or on social media platforms like Facebook, Twitter, and LinkedIn advertising. Apart from that, you can also set daily budgets and total budget for your campaigns, you can monitor your expenses and will not overspend. These make good actions for small businesses that have a budget.
3. Generates more qualified leads
Paid advertising guarantees that you can reach and utilize your content to elevate your brand with specific targeting. What does this mean? You can target audiences and obtain more qualified leads. With these, your bandwidth and budget are not be wasted on trying to reach irrelevant audiences, people who will not purchase your brand. You can check analytics across all digital channels and analyze your audience to identify common factors like keywords, locations, demographics, interests, and more. You can use this information to refine your paid campaigns and to net in more qualified leads. The more qualified leads your site reaches, the more it will create conversions. Sometimes gaining plenty amount of audience does not mean an increase in conversions. That is why it is more important to reach consumers who are willing to purchase your product or your brand because this will increase conversions or profit.
Although you can still advertise for free, free advertising does not guarantee to generate the same conversions or volume of traffic as paid traffic does. When doing online businesses, you should also know that you need all means to keep a steady flow of qualified leads and visitors on your website. Because, without it, all your effort will just go to waste. With paid advertising, you can control the flow of leads and conversions, based on how much you are willing to spend. However, as business owners, you also need to be consistent with your paid marketing campaigns.
5. Improves brand awareness and recognition
Pay per click advertising on Google can help your business improve brand awareness over time. Not every researcher on google is going to click on your advertisement when it appears on the search engine results. The more these users search for related keywords that connect to your industry of brand, the more often they will be exposed to your brand and site link. This will not only improve your site’s traffic, but can also enhance your brand recognition, and later will increase sales and conversions. Paid advertising is also a good way to target local traffic. Local businesses are targeting consumers that are close to their location. With this, consumers can effortlessly go to your area and avail of your products and services.
Are you ready for Paid Advertising?
After reading the five reasons above, are you willing to invest money in Paid Advertising? Remember, those consistent improvements also mean consistent growth for your business.