Any marketing strategy needs an effective and great landing page. After all, it can help convert curious web browsers into paying customers.
While having a newsletter landing page is a great way to grow your email list, it will all be for naught if people don’t know it exists. That said, you need to promote this page to the best of your capacity.
Here are the eight best landing page promotion strategies to help you out:
Facebook is one of the best social media platforms to promote your own landing page. After all, 2.7 billion people worldwide use it every month. With these many patrons, you can reach out to clients or personas that appeal most to your business.
If you’re looking to increase traffic to your ConvertKit landing page through Facebook, then make sure to do these:
This is perhaps one of the most straightforward social media campaigns to try. It’s as quick as copying your landing page’s link and pasting it on your post, then creating a short caption for it. You can also paste the link to Facebook groups, as long as the moderator approves.
But the caveat here is that Facebook only shows posts to 2% to 3% of your followers. Although that is the case, you can remedy this once your customers click your landing page link. Once they sign up for your email marketing funnel, you can communicate with your clients directly.
Another good place to embed your landing page link is in your photo description.
Many people like clicking on profile photos and cover photos, making them promising avenues for promotion. Don’t forget to include an inviting call to action in your Facebook ad campaign!
Facebook allows you to post a bit of your life for 24 hours through its story feature. Just like the post and photo page, you can use this to your advantage.
While you can go simple and upload a plain text story, it’s better to upload a photo story. You can add text elements to this, too, so make sure to include your landing page URL.
You can customize your promotional strategy by sending private messages to your followers. Here, you can make a soft sell of your link and the benefits of signing up.
Although you need to send messages to hundreds – if not thousands – of subscribers, it is best to use your recipient’s first name in the message. After all, this personalized approach is sure to appeal to them even more, leading to increased landing page traffic.
Facebook Live Stream
More and more people watch live stream videos. In fact, the use of live video has grown to 93%, with the average viewing time per session clocking in at 26.4 minutes. That said, it’s a must that you add your newsletter landing page to your live video.
With a live stream on your Facebook page, you have a chance to draw sign-ups beforehand. You can do so by adding the link before the video starts. That way, your clients can sign up while waiting for you to go live.
Another great thing about a live stream is that you get to record it so you can show it later. With this, you can convert another batch of clients even if you’re no longer live.
YouTube has gone upwards and onwards ever since its founding in 2005. From only 800 million users in 2012, the viewership has grown to a whopping two billion users in 2019. With this scope, YouTube is a great way to improve your conversion funnel.
Just like other social media outlets, you can get started simply by creating your own YouTube account and making video ads. Here, you can post short clips about topics related to your lead offerings. Just make sure to add your ConvertKit landing page to the description below.
It also wouldn’t hurt to mention your landing page in case your subscribers fail to see it. This shout-out is a subtle reminder for your clients to sign up!
Facebook-owned Instagram is another one of the best platforms to promote your landing page. After all, it’s the second-most logged-in site after Facebook in terms of daily use. With 6 out of 10 Instagram users using the program daily, this photo/video-sharing site can help you grow your email list to new heights and boost brand awareness.
If you plan on using your IG account solely for promotion, make sure to opt for an “Instagram for Business” account.
While this area provides a quick summary of yourself and your page, it can be used to embed your ConvertKit landing page as well.
What’s great about this is that you can keep it dynamic by including links that vary according to season. For example, you could link a landing page for your upcoming webinar today and replace it with your usual newsletter landing page once the event is over.
You can go back and forth with this to get as many sign-ups as possible for your different offers.
If you want to promote as many landing pages as you can, then make sure to sign up for a Linktree account. This can serve as a centralized directory of all your ConvertKit page URLs.
Make sure to paste this Linktree URL in your profile description, so your audience can check all your links in one go.
Instagram Stories is more than just a place to share your “My Day” events. Yes, you can use this as part of your promotional strategy.
With 70% of Instagram users watching stories daily, this can help you tap into many potential customers – even those who are not following your account. More than just being effective, posting an Instagram story is relatively easy to do, too.
Before uploading your video or photo, make sure your landing page link is on it. That way, customers don’t have to type your link in their web browsers. With this clickable story, they can visit your URL by merely swiping up.
You can also promote your other links in your story. For example, you can do a quick shout-out of your Linktree URL in your profile description. That way, clients can sign up for your other important landing pages.
Apart from uploading a story, sharing an Instagram post is another way to tell people about your landing page. It doesn’t have to be complicated since it can be as simple as writing the caption “Link in bio.”
Although an Instagram post is an excellent social media tool, it’s limited in such a way that it doesn’t offer a clickable option like that of IG stories. So, if you paste your full link, it may be too long for the client to remember.
The best way to deal with this is to use a link truncating tool like Bit.ly. This will give you a condensed version of your landing page link, so your customers can quickly look it up in their browsers.
Pinterest is a one-stop-shop for many internet users. More than just a platform for making inspirational boards, it’s an area for planning, learning, and shopping as well.
While it does not have as many users as Facebook or Instagram, it still has a sizeable following. After all, 322 million people use this website every day.
If you intend to use Pinterest primarily for promotional purposes or online advertising, it’s best to sign up for a business account. With this, you can monitor the clicks and traffic of your pins.
Once you have an account set up, it’s time for you to work on your account’s SEO. Make sure to use the hottest keywords related to your industry. That way, you get to drive interested clients straight to your page.
You can get these specific keywords using tools such as Google Search Console, Google Keyword Planner, or Ahrefs Keyword Explorer.
Even if you have a busy schedule, you don’t have to worry about managing your pins. Later and Tailwind are just some of the programs that can do this automatically for you. They can pin your posts with your ConvertKit landing page link on a weekly or monthly basis.
With these apps, you get your photo and link automatically pinned in multiple places. That way, you get to reach as many people as possible and generate traffic.
Thanks to modern technology, making images for your Pinterest account is no longer complicated. After all, you can use many free tools such as PicMonkey and Canva.
Even if you’re not a creative pro, you can make great designs by keeping these tips in mind:
- Create a vertical image as this shape appears better in the Pinterest feed.
- Add your logo and brand name to your design.
- Add a short description of your offer in your imagery.
- Incorporate a preview of your offer, like the cover page of your e-book, for instance.
Once you are done with your image, upload it, and add it to the relevant board. Again, don’t forget to include your dedicated landing page link in the description.
While it may be tempting to use just one image, it’s best if you have different pictures for multiple posts. This way, your pins will appear less spammy.
You can also use these imagery variations in an A/B test, as they can provide insight into the best design to use. That said, Pinterest, in a way, can aid you with visual marketing as well.
Apart from social media platforms, your website is a great place to invite subscribers. After all, you have complete control of your website’s landing page content.
While there are many areas for you to paste your landing page link, there are certain places that are more visible than others:
Since this is the first thing visitors see, you must embed your link somewhere on the home page.
You can make it more obvious by embedding your link in a Pinterest image or a flashy announcement bar.
Another great area to put your link in is the About page. That way, new customers get to know more about your company, as well as your lead offer.
Say you have evergreen content. While it’s perfect enough as it is, you can use this to promote your landing page. All you need to do is add some updates here and there and incorporate your link along the way.
For a more visual experience, you can upload your YouTube videos with landing page links to the blog site. Another option is to add an image sidebar that directs to the sign-up page.
If you’re thinking of hosting a webinar or a virtual event, then make sure to create a dedicated page for this. As this will serve as a sign-up sheet for your event, you should put it up at least several days before you go live.
More than just serving as a portal to your event, an events page offers a space for a landing page promotion. That said, you can convert your attendees into new subscribers and invite them to your forthcoming offers once again.
A podcast is an audio file that a listener can stream and download from a podcasting website. While it’s often centered on a specific topic, it can be used to promote your landing page as well.
For one, 50% of American households are podcast fans – so that’s 60 million listeners right off the bat.
If you already host your own podcast, you could use your podcast description or show notes to promote your landing page.
It’s important that you switch things up by embedding different URLs for every episode. As ConvertKit allows you to see the link’s conversion rates, you can see which attracts more clients better.
Even if you don’t have a personal podcast page, you can still wage a good promotional campaign with this. Should you get interviewed or featured in a podcast, make sure to mention your landing page. You can also ask your podcast host to plug the link for you.
If you have some money to spend, you might also advertise your link to your target audience.
Besides Google ads, another course of business to consider is social media ads. As mentioned, these platforms come with a lot of prospective subscribers – 2.7 billion for Facebook, two billion for YouTube, 322 million for Pinterest, and 600+ million for Instagram.
Facebook ads offer a precise form of marketing. That’s because you can promote your landing page according to your target clients’ age, location, behavior, and interests. That way, you get to attract visitors and new subscribers who are more likely to convert.
Facebook ads can also increase website traffic, which is another good platform to promote your landing page links. So even if you lose Facebook ad sign-ups on the get-go, you’ll have another chance once these people visit your website.
The best thing about Facebook ads is that they are ridiculously cheap. For as low as $5, you can reach as many as 1,000 people.
With its two billion users, YouTube can help you drive hundreds, if not thousands, of people to subscribe to your offer.
Like Facebook, you can target users based on their gender, age, and interests, so you get high-quality leads.
YouTube ads also provide key landing page metrics for your videos, such as frequency, reach, engagements, clicks, and views. That way, you get to improve or refine your existing techniques to attract more customers.
Instagram is another exceptional platform for landing pages. After all, it offers a higher rate of brand engagement compared to other social media channels. IG’s engagement is 10 times better than Facebook, and 54 times higher than Pinterest.
Instagram ads are also integrated with Facebook ads, so you get to enjoy the same benefits as you would with the latter. That means targeting features, customization options, and formatting opportunities, to name a few.
If your target audience is mainly women (especially the can-do ones), you should sign up for Pinterest Ads. After all, 71% of its users are female.
With the promoted pins feature, you can target this population and increase your sign-up rate by as much as 5%.
Here’s another thing you should consider: 35% of these female Pinterest users are financially capable, meaning they earn more than $75,000 a year. This is particularly important for transactional landing pages, as you stand to generate more traffic and make more sales with these highly paid women.
Landing Page Best Practices
Now that you know how to promote your landing page effectively, you should work on your copy just as efficiently. Your campaign strategies will likely fail if new customers find your page dull and unappealing.
That said, these landing page best practices should help improve client engagement even more:
Keep your copy clear and concise.
Nothing will turn off a specific audience more than lengthy, confusing text. As with any other thing, it’s always the simple message, the better. All you need is a paragraph or two for this space.
More importantly, don’t try to overwhelm your customers with several offers, especially new visitors. After all, it can decrease your conversion rate by as much as 266%! That said, it’s best if you create a single web page for each.
Use logos, branded graphics, and imagery.
Logos make you recognizable to your customers. If you wish to make a good impression, then make sure to add your branded images to your landing page.
Often, it’s the person’s trust in a particular brand that makes him/her sign up for additional offers.
Use SEO-friendly keywords.
Apart from the eight strategies above, SEO is another great way to promote your landing page. After all, most people start with organic SEO searches – that is, looking up stuff on Google.
If you want to get a share of this, then make sure to incorporate SEO-friendly keywords and key phrases in your copy. That way, your offer becomes visible to users who need the products or services you offer.
Don’t forget to include a call to action (CTA).
A beautifully designed landing page is practically useless without a CTA, which prompts the user to do something.
Whether it’s signing up for a newsletter or downloading an e-book, a CTA can help onlookers become full-fledged subscribers.
Proofread your text.
Misspellings and grammatical errors are sure to break your deal. Think of this: why would the client trust you if you aren’t prudent enough to check your copy?
This sloppiness is a negative reflection of your company, discouraging clients from signing up for your deals.
A/B Test your landing page – and make sure it’s working.
Since you can make a variety of landing pages with ConvertKit, you might as well A/B test them.
This process, which is also known as split testing, allows you to determine which page works better at inviting subscribers. That way, you get to use the copy that rakes in more conversions.
Additionally, make sure that your post-click landing pages work. Clients don’t want 404 prompts popping up. Post-click landing page optimization is crucial to successfully general traffic, conversions, and sales. You could lose a lot of potential clients because of this! By the time you have the link up and running, your visitors might not be that interested anymore.
Shorten your landing page link.
As mentioned, it can be hard to follow a lengthy link, especially if you can’t click on it. As is the case with Instagram posts, it will help if you shorten and customize your links with tools like Bit.ly.
These super-short URLs are under 20 characters, so they are fairly easy on the eyes. As such, this can help you engage with more subscribers along the way.
A great landing page, no matter how effective, is useless if you don’t promote it.
By marketing your landing pages through Facebook, YouTube, Instagram, and Pinterest, you get to tap on these platforms’ billions of users.
You can also use your website, events page, and podcasts to build your audience. And if you have funds, running advertisements on social media channels are sure to work out as well.
So, if you’re looking to grow your email subscriber list, make sure to adopt any of these eight promotional strategies to boost your landing page visibility.