ConvertKit vs. MailChimp: Which One is Right for You?

Growing an online business is a lot of hard work. Regardless of the effort you put into the business, if you don’t use the right strategies, it’ll all be for nothing.

So if you want your business to grow, email marketing is a solid strategy to rely on. 

An email marketing tool helps you engage with your customers. It also provides resources for any of their concerns. But, most importantly, it helps boost sales. 

If you’re looking to get started with email marketing, choosing the most suitable email marketing software is key. 

So in this guide, we’ll be looking into two popular email marketing tools: ConvertKit vs. MailChimp. We’ll discover each email marketing platform’s features, advantages, and disadvantages. 

Lastly, we’ll help you identify which email marketing solution is perfect for your business!

ConvertKit Vs. MailChimp: What Are They?

ConvertKit and MailChimp are two of the top email marketing platforms many companies use worldwide.

At the outset, they may look like they have similar features. However, this is not truly the case.

ConvertKit prides itself as an email marketing tool for creators. On the other side of the spectrum, MailChimp identifies itself as an email marketing partner for small businesses. 

So, which one is right for you? 

We’ll name a winner in this battle of ConvertKit vs. MailChimp in a few. 

ConvertKit: The Creator Marketing Platform

ConvertKit positions itself as an email marketing app for creators. 

When you look at its website, you’ll notice it features well-known personalities and content creators as its users. 

But what are the features that make it well-loved by content creators? 

Subscriber List

In ConvertKit, subscribers are uniquely registered by their email addresses. They are added to the database through forms or manual import.

In terms of organization, subscribers can be categorized through the forms they were imported from or via tags. 

Also, you can easily segment subscribers based on conditions you set before an email broadcast. 


Automation is one of the highlights of using ConvertKit. It considers the elements (subscribers, forms, sequences, and broadcasts) that you put together and make it work. 

Without this feature, you’ll have difficulty connecting and nurturing your email leads. 


ConvertKit allows you to create unlimited forms. They are embedded on your website or landing page for newsletter subscriptions. 

You can also design different forms for various pages with elements like auto-responders. Plus, you can attach it to a unique automation!


These are a series of emails you send to a particular group of subscribers that meet the conditions for the triggers. 

Email sequences are ideal for guiding the subscriber throughout the buyer journey. 


These are emails you can send to your subscriber without a trigger. In this feature, you can send emails to all subscribers based on the criteria you set. 

This feature allows you to customize an email subject and use various email templates for broadcasting. You can also schedule the emails later or send them immediately. 

Advantages and Disadvantages of Using ConvertKit

Before choosing a side on this ConvertKit vs. MailChimp showdown, it’s important to understand the pros and cons of using ConvertKit. 

What You Might Like

Intuitive and Easy Navigation

The user interface of ConvertKit is straightforward and beginner-friendly. You can easily navigate through different features. 

Plus, the learning curve is relatively low. Despite its feature-rich automation builder, you won’t have any problem setting it up. 

Quick WordPress Integration

ConvertKit allows easy integration with WordPress. 

With embed codes and forms, you can make the most of your blogging site by extending its reach to visitors’ emails. 

Dynamic Emails and Auto-resending

If you want to personalize email campaigns, ConvertKit allows you to merge tags before sending them to intended subscribers. 

You can also resend broadcasts if people have not opened your emails. 

Tag-based Subscriber System

Identifying subscribers and categorizing them is now easier with ConvertKit’s tag system. These tags can be used for email sequences and personalized automated responses. 

Charge Based on Unique Email Addresses

ConvertKit provides a free plan for you to start using. But if you choose to upgrade, you won’t be charged for duplicate email addresses on your system. 

The number of unique subscribers will be the basis of cost. 

Visual and Powerful Automation Builder

This email marketing platform allows you to build automation with various features to use. It is advanced, flexible, and modern. 

Numerous Integrations

Aside from its main attachment to WordPress, ConvertKit supports other integrations for seamless switches between one marketing tool to another. It also has amazing Zapier integration for you to use. 

Live Chat and Email Support

If you have any problems with your ConvertKit account, live chat, and email support are available 24 hours, 365 days a year to help you. 

Constant Updates

What sets ConvertKit apart from its competition is its roadmap page. This page elaborates on future updates and improvements to guarantee long-term use and satisfaction.

What You Might Not Like

Lack of “Cold Subscribers” Customization

Subscribers who are inactive on your system are tagged cold” In terms of customization, you can’t do much about it. 

Lack of Template Customization

If you want to make your emails stand out and consistently send them, relying on email templates is a good strategy. 

ConvertKit, however, has limited ready-to-edit templates.

Limited A/B Testing

You can do A/B split testing on ConvertKit. However, it is limited only to two variations of the subject line. You cannot test for sender name and sending time.

No Test Emails for Autoresponders

Autoresponders are crucial for nurturing your leads. It also increases engagement between you and your subscribers. 

Unfortunately, ConvertKit cannot do test emails for autoresponders. 

Mailchimp Schriftzug und Logo mit Affenkopf, vergrößert durch eine Lupe  dargestellt - Kostenloses Foto auf

MailChimp: The Platform for Small Businesses

MailChimp is an email marketing tool that positions itself as a partner for businesses. Whether you’re offering a service or selling a product, marketing it with this tool is an effective option. 

It boasts of a massive template collection, outstanding visuals, and a drag and drop editor. Aside from these, what are other features that MailChimp has that will help its users? 

Check it out below. 

Drag and Drop Email Builder

If you want to create an email template unique to your brand and save it for future use, MailChimp has the feature for it. The tool’s drag and drop builder is easy to use even if you’re not tech-savvy. 

Massive Collection of Templates

MailChimp offers a considerable number of templates in its free plan. 

But if you’re looking to extend your search and find the best one for your business, upgrading your plan will unlock a sizeable collection that you can use. 


Do you need embedded forms on your landing page? MailChimp allows you to create forms as well. 

Aside from an embedded form builder, you can also create pop-ups with Mailchimp’s form creation process! 

Advantages and Disadvantages of Using MailChimp

We’re nearing the end of the ConvertKit vs. MailChimp assessment. But it won’t be complete without learning what makes MailChimp an excellent option for some and a tough cookie to crack for others. 

What You Might Like

Visual Attractiveness

MailChimp is an email marketing platform with a straightforward structure. Using MailChimp’s interface is a pleasant experience for the eyes. 

Intuitive Drag and Drop Editor

Building an email is a breeze with MailChimp. You can combine elements without tinkering with codes or succumbing to elaborate processes. 

Numerous and Visually-Appealing Email Templates

To avoid wasting time building an email from scratch, MailChimp’s got you covered.

The email templates are also attractive, drawing in your subscriber to read more. 


If you’re new to email marketing, MailChimp’s user interface is very straightforward to interact with. You can navigate from one feature to another in an instant.

Supports Integration of Apps

You can also integrate MailChimp with numerous apps such as Zapier. 

Free Plan is Ideal for New Users

If you don’t have a lot of email subscribers and you’re only starting to build your email campaigns, MailChimp’s free plan is a good deal. 

What You Might Not Like

Basic Features

Yes, it is great for small businesses and entrepreneurs who are starting to build their campaigns. However, its roster of basic features doesn’t have much wiggle room, especially for automation, sequences, and segmentation. 

Double Charging

As mentioned earlier, MailChimp is list-based. If you have one subscriber in a list that joined a different list, you’ll be charged for it. 

It doesn’t matter if that subscriber has the same email address. You’ll be charged for the totality of subscribers on other listings. 

Linear Automation

This limiting automation builder is not ideal for businesses offering other products, services, perks, freebies, etc. 

If one subscriber needs to switch to another list or needs to be triggered with a new sequence, you might need to do it manually. 

Segmentation is Difficult

Categorizing subscribers must be done manually with MailChimp. Tags are only limited inside the list. 

If you’re looking to target email campaigns to a specific group of subscribers, you need to do it manually, which is time-consuming. 

Limited A/B Testing

You can only do A/B testing on content, subject lines, form names, and send times on MailChimp. 

Penalties for Sending Affiliate Links

If you’re gaining revenue from sending affiliate links, MailChimp will penalize your account. 

ConvertKit Vs. MailChimp: Side-by-Side Email Marketing Tool Comparison 

Here’s a table to give you a quick overview of each tool’s features:

ConvertKit MailChimp
Pricing Plan The free plan only allows you to create a landing page. You need to upgrade before sending emails.  The free plan allows you to send emails to 2,000 subscribers. You can also use it with limited features. 
Forms and Landing Pages You can host a landing page on ConvertKit’s server. You can also host ConvertKit’s landing page on your domain using WordPress or other publishing sites. You can host a landing page on your MailChimp domain (costs $99 a year)
Automation It has a visual automation workflow. Sequences are also available for you to customize.  It has limited automation capabilities. 
Subscribers Subscribers can be categorized according to tags. ConvertKit doesn’t charge you for unsubscribers on the list.  Subscribers are separated on a list basis. MailChimp charges you for unsubscribers on the list.
Email Editor Sends plain text emails only.  Allows you to create attractive HTML emails or plain text emails.
Reporting Statistics Basic reporting Reporting is detailed and complete.
Integrations Allows a variety of integrations but is not capable of integrating with popular CRMs.  Allows 227 different integrations 
Support  24/7 live chat and email support are available for users regardless of plans Phone support is available for paid plans only. 

Which Email Marketing Software is for You?

If you want to send visually appealing emails, MailChimp is one of your best choices. Unfortunately, its lack of marketing automation can be time-consuming. Plus, it makes it difficult for your business to scale as you get more subscribers.

So if you want to grow your business, ConvertKit might be the better choice. It utilizes a straightforward approach, making it easy for entrepreneurs and content creators alike. It also has many features that make it an all-around tool for creating email campaigns and boosting your email marketing strategy. 

The visual workflow automation will not only help you visualize automation processes. It will also help you make more effective ones for higher conversion. 

With ConvertKit, you can create email sequences, build automation, and segment subscribers for more effective targeting.