ClickFunnels vs. Leadpages: Which Landing Page Software Is Better?

Leadpages and ClickFunnels are the two most popular tools for creating landing pages and sales funnels. But which one is right for you?

In this guide, we’ll compare the two to help you decide. We’ll go through the features of each tool to help you make the right decision.

Let’s start by discussing landing pages and funnels.

What is a landing page?

A landing page is designed to drive traffic from one specific source to another. It’s usually used as a way to capture leads or to promote a product or service.

Optimized landing pages have grown in popularity in recent years because they offer several benefits:

  • They can help you increase your conversion rate by directing visitors to the right offer
  • They can help you improve your SEO ranking by providing additional content on your website
  • They can help you build more trust with potential customers by providing more information about who you are and what you do

It’s a straightforward give-and-take scenario. You offer something to your customers that makes them want to share some of their information with you. That’s quite simple, isn’t it?

What is a digital marketing funnel?

A digital marketing funnel is a process that takes a potential customer and moves them progressively closer to a purchase. The main purpose of a funnel is to assist you in better optimizing your marketing campaigns depending on which funnel stage your user is at.

The funnel has three main sections:

Awareness: In this section, you’re trying to get the attention of your target audience and introduce them to your product or service.

Engagement: In this section, you’re trying to get your target audience interested in what you have to offer by providing valuable content and building a relationship with them.

Conversion: In this section, you’re trying to get your target audience to take the next step and purchase your product or service.

If you can keep track of all of these sections, you’ll know where you’re gaining consumers and when you’re losing them.

With the help of automation, you may nurture your sales and marketing funnel and convert your leads into customers. You will also be able to reach out to your consumers in a more focused manner, rather than bombarding them with unwanted marketing emails.

If you’re wondering how to create optimized landing pages and improve your conversion, it is by testing different versions. That means you must build multiple landing pages until you achieve the results you want.

However, creating successful landing pages is not simple. Luckily, with today’s landing page creation tools, it has never been easier – and there are two main tools in this category: ClickFunnels and Leadpages.

ClickFunnels vs. Leadpages: Overview

It’s critical to start by pointing out that both of these tools are powerful in their own ways as they both serve a specific purpose.

While there are several distinctions between both of these tools, they do overlap in a number of ways.

ClickFunnels is an all-inclusive marketing solution that allows users to create landing pages, sales funnels, and membership sites. It has become a popular tool for internet marketers because it saves them both time and money by allowing them to build better websites without having an IT background or programming skills. ClickFunnels also integrates with other third-party software like MailChimp, Google Analytics Dashboard, Clickbank (for affiliate marketing), Salesforce (for CRM) etc.

On the other hand, Leadpages is a tool focused on creating high converting and great landing pages – but not necessarily sales funnels or memberships sites. They serve as a more traditional website builder where you can easily design web pages using their drag and drop builder, add lead capture forms, integrate with email marketing software etc.

ClickFunnels vs. Leadpages: Pros and Cons

Here is a comparison of the pros and cons of each platform:

ClickFunnels Pros:

  • Complete solution with all features needed to create high converting sales pages and membership sites
  • Integrates with other third-party tools such as Clickbank and WarriorPlus
  • Loads of free training material and support from the ClickFunnels team
  • Creating and editing custom page templates is a breeze with the intuitive drag-and-drop interface.
  • Ability to share funnels with ease via the “Share funnels” option
  • Excellent and comprehensive A/B split testing
  • Outstanding mobile optimization

Leadpages Pros:

  • More affordable than ClickFunnels
  • More landing page templates to choose from
  • Easier to use for people who are not tech-savvy
  • Can be integrated with other email marketing software
  • More user-friendly
  • More customization options and features
  • Outstanding A/B testing
  • Users may build landing pages in a few minutes.
  • Basic analytics are available as part of the Leadpages platform, which is a fantastic resource for users.
  • Created LeadPages pages can seamlessly connect with your WordPress site (and any other CMS platform.)

ClickFunnels Cons:

  • Since ClickFunnels is meant to manage all aspects associated with building and running a sales funnel, it can’t excel in any single category
  • The Follow-up funnels/ Actionetics autoresponder might be glitchy at times
  • The customer support and chat option might be sluggish at times.
  • Some designs are a bit out-of-date and unprofessional.

Leadpages Cons:

  • Leadpages focuses on landing pages, so adding other functions such as email is comparable to a multi-step process that must be linked with different applications.
  • No built-in affiliate management tool or autoresponder
  • Users will need some time to get the hang of it and it doesn’t have video tutorials for certain issues
  • Leadpages may crash at times, and you can’t save all your changes
  • Requires additional payment for custom templates
  • Can’t tweak or place your page elements where you want because they all “snap” into place on a grid

ClickFunnels vs. Leadpages: Feature-based comparison

Let’s see which one does better in which category.


The dashboards for both tools are excellent, but ClickFunnels’s dashboard is more favorable for having simple icons and plenty of statistical data.

ClickFunnels also has a lot of functions, such as website creation, lead generation, user performance metrics, and so on. Moreover, ClickFunnels allows you to use one central dashboard to manage all of your activities, so you will stay organized despite the confusion that is often associated with so many bundled-up features.

The new Leadpages dashboard, on the other hand, provides a high-level overview of your account in one place. The new layout serves as the home base for your account, allowing you to easily go back to your ongoing projects and search for pertinent information to help achieve your business goals.

Template design

When it comes to pre-created templates and how much you can customize them, ClickFunnels has an advantage. It offers a series of landing pages that you can easily put together to come up with a sales funnel.

On the contrary, Leadpages offers a clean and simple landing page. Do take note also that Leadpages has a limited customization option. Yes, it allows you to create sales marketing funnels, but it is not as easy and straightforward as ClickFunnels.

Lead capturing and nurturing

ClickFunnels allows for quick lead capturing and nurturing. On the other hand, Leadpages focuses more on capturing leads.

ClickFunnels lets you create sales funnels quickly or convert existing funnels into new ones by selecting from a variety of pre-built sales funnel templates. You may pick and choose which funnels to use based on your business categories, such as e-commerce, education, webinars, and others.

As you continue creating funnels, you can choose between the classic funnel builder and the cookbook builder. The first one is known as the DIY builder as it allows you to create your own custom funnel, whereas the latter offers ready-to-use funnels.

As for Leadpages, building sales funnels can be more difficult. The best thing about Leadpages is that it features a LeadBoxes functionality that allows you to expand your email list without having to create unlimited pages. All you need to do is embed the LeadBox code in websites that accept HTML and JavaScript.

Drag and Drop Editor

The editor for ClickFunnels is excellent and allows for more customization. On the contrary, the Leadpages drag and drop editor has some limitations in terms of editing headlines or page structure.

Though navigating through several customization options might mess things up, ClickFunnels’ drag and drop capabilities are outstanding.

A/B testing

Both Leadpages and ClickFunnels feature split testing functionality.

Every ClickFunnels account and plan comes with split testing. All the details about your sales funnels and landing pages are in one spot. That means you can easily view the entire funnel statistics in the funnel dashboard and monitor the progress in every step of your funnel.

With Leadpages’ split testing function, you may test various page versions and discover which one performs best. But to do so, you must upgrade to their premium programs.


ClickFunnels works better in terms of complex analytical details. It integrates with Google Analytics, allowing you to monitor key performance metrics. Also, you can retarget people or track conversions based on behavioral data.

But if you want to focus on basic metrics, Leadpages can fulfill your purpose. The analytical page of this landing page builder is clear, and you can see all the pertinent information in one place. It also integrates with Google analytics and gets details like conversions, page views, and earnings.

Third-party integration

Your company may be starting with one or two systems to manage your business operations. But as you grow and start to use more technology, your systems can become unmanageable and overwhelming. That is why 3rd-party integration is a crucial feature to look for in any software, including your landing page builder.

ClickFunnels integrates numerous apps and tools to ensure that your landing page is efficient and functional. You can use these integrations for sales and marketing automation, email and social media marketing, live webinar, and much more.

Among the native integrations you can find in the ClickFunnels dashboard are:

  • Webinars – GoToWebina, Everwebinar and Zoom
  • Email services – Hubspot, Sendlane, Mailchimp, Drip,
  • CovertKit, and Infusionsoft
  • Ecommerce – ShipStation and Shopify
  • Payment processors – Stripe and Paypal
  • Messaging – Twilio, PushCrew and Facebook

Though you may need to add new integrations manually, you won’t have a hard time doing so. You may check out tutorial videos if you need help.

As for Leadpages, you can get 40+ native integrations if you opt for the Standard and Pro versions. For the Advance plan, though, you can have access to more than 1000 advanced integrations. These include:

  • Webinars – GoToWebina, WebinarJam and Zoom
  • Email services – Getresponse, Constant Contact, Active
  • Campaign, Aweber, and Campaign Monitor
  • Ecommerce – Shopify
  • Payment processors – Stripe and Paypal
  • Messaging – LiveChat, Twitter, Google+ and Facebook
  • Scheduling – Acuity, Timetrade, OpenTable and Calendly

Moreover, Leadpages integrates with Zapier and Webhooks so you can get connected with other essential apps, services and tools for your digital campaigns.

Customer support

No one would like to invest in a service whose provider suddenly disappeared in thin air, especially when it comes to digital products because the target customers of both Leadpages and ClickFunnels are not IT literate or tech-savvy.

ClickFunnels does not offer 24-hour support. However, users can use several channels to search for specific solutions, such as tutorials on YouTube and courses. For phone call support, members of the highest tier can have access to it during the weekdays. Other users can get live chat and email support.

On the other hand, Leadpages offers a different level of customer service depending on your plan. For the Standard plan, expect to receive technical support through email only. For the Pro plan, you can get assistance via chat and email. But if you want to get priority phone support, be one of their Advanced members.

Though the support team of Leadpages is available from 9 am to 5 pm on Mondays to Fridays each week, there is a support ticket you can use if you have any queries outside of these hours. You just have to wait to be supported.

Moreover, you may check out the Leadpages Help Center for guide articles regarding how to create landing pages.

Generally, Leadpages offers better customer support than ClickFunnels. The response time for Leadpages is faster, despite the fact that ClickFunnels has more complicated features, which require more support.


ClickFunnels is more expensive than Leadpages. But keep in mind that ClickFunnels offers more features and tools than Leadpages. And if you are just starting, then ClickFunnels would be the better option because its templates are easier to use, and it has a wide range of integrations.

However, if you already have some experience in creating landing pages and sales funnels, then Leadpages might be a better choice for you.

ClickFunnels vs. Leadpages: Which Tool Should You Choose?

When comparing ClickFunnels vs. Leadpages, remember that the best landing page builder will highly depend on your current online business needs.

ClickFunnels is your best choice if you want to create a complex funnel with many pages and steps. Leadpages, on the other hand, is perfect for people who need a fast and easy way to create high-converting Leadpages landing pages without any coding skills.

But it is also possible to make ClickFunnels and Leadpages work together for more conversions. For example, you can create a lead generation landing page on ClickFunnels and use it as the first step of your sales funnel with Leadpages pop-ups that appear before or after someone visits your Clickfunnel landing page.

It’s worth trying out the free trial versions of each before deciding which landing page builder best suits your needs! But if you have had experience using either of these specialized Landing Page Software, what did you think about them? Let us know what your favorite landing page tool is!