The Difference between Traditional and Digital Marketing

Introduction to Marketing

The Difference between Traditional and Digital Marketing. What do you usually think when you heard the word “Marketing” most individuals usually thought of Marketing = Sales. Marketing is not just Direct Selling or just promotional gimmick. Most humans, think of Marketing in an insubstantial way. Marketing incorporates practices, like, advertising, PR, product or services discounted promotions, online networking, distribution, and many different purposes.

Hand, Write, Marker, Pen, Glass, Presentation

What is Marketing?

Based on Investopedia, Advertising implies exercising an organization’s attempts to advance the purchasing or selling of an item or offering a service. Promoting incorporates publicizing, selling, and conveying items to customers or different organizations. Some Marketing is executed on behalf of an organization.

What is Traditional Marketing?

Traditional marketing is a broad category that consists of numerous types of advertising and promotion. The majority of the Traditional Marketing approach comes within one of the four classifications; TV broadcasting, Printing, Direct Mail Marketing, and Telephone. It is the most remarkable form of marketing, surrounding the advertising that we hear and see in our daily life. It is the type of marketing approach that we watch on televisions, we dance like music in a radio commercial, we read in certain printed magazines and posters, and in some cases, we look at the calendar.

What is Online or Digital Marketing?

While Traditional is known as the Classic type of Marketing, Digital advertising also known as Digital marketing is the type of marketing that uses the advance technology of the Internet, cellular gadgets, social media, search engines like google, bing, yahoo, and other channels to reach their consumers or potential customers through Different types of Digital Advertising such as; Google Ads, Facebook Ads, Youtube Ads, Affiliate marketing, Email Marketing, or any other forms of advertising using the internet.

How is Digital Marketing different from traditional Marketing?

The main difference between Traditional Marketing and Digital marketing is the way how they execute their marketing strategy, While traditional Marketing uses traditional media like Printed Magazines, Leaflets, Posters, TV Commercials, and Radio Broadcasting, Digital Marketing uses the Internet to reach for the targeted audience to promote its product and services. You can execute digital marketing even on your own with a minimal budget, while the lather part is you need a big bunch of budget for you to start the execution to promote your services or products.

Advantages and Disadvantages of Traditional and Digital marketing

The Pros and Cons of Traditional Marketing

Pros

  • You can Keep a hard copy
  • Easily reach your target audience locally
  • Easy to acknowledge and understand.

Cons:

  • It is less captivating
  • It is increasingly costly
  • Hard to quantify ROI

The Pros and Cons of Digital Marketing

Pros:

  • It is More Captivating
  • Customizable Content 
  • Cost-Effective
  • Publicized immediately
  • ROI Estimation is Easier: with Immediate Results 
  • The Possibility of your ads to go Viral
  • Building your Brand

Cons:

  • Negative Feedback
  • Required Expertise in the Field
    • SEO Expert Opinion needed if you really wanted a Great Result
  • You need to Follow Search Engines Regulations
    • On the lighter side, you just need to hire the most experienced SEO Consultant to achieve High ROI.

Summary

Either you choose to go traditional or Digital, it is important to go for market research first, before you decide what is the best way to promote your product or services.

Some may go for Traditional when they have enough budget and wanted to get their product or services target audience locally using this type of marketing technology.

Some may choose to go Digital especially when they wanted to reach specific audiences that don’t require a big bunch of marketing budget and personnel, you just need a Digital marketing Expert Opinion for the necessary Execution.