Why Should You Choose ActiveCampaign?

Excellent customer service is vital for any industry. After all, 96% of clients remain loyal to a brand that provides fantastic customer service. As such, you need to pull out all the stops to provide your buyers with the service they deserve.

For this, you are going to need the customer experience automation that only ActiveCampaign can provide.


What is ActiveCampaign?

ActiveCampaign is a new-age customer relationship management platform. It helps promote successful campaigns by automating sales, support, and marketing. It makes use of various processes, including artificial intelligence, app integrations, and site tracking.

Through this platform, businesses can optimize the customer experience through personalization and segmentation.

Some ActiveCampaign features include:

  • Marketing automation
  • Email marketing
  • CRM & Sales
  • Machine learning


Why Should You Choose ActiveCampaign?

The customer is the lifeline of any business. If you want to keep them happy and coming back for more, then you need to improve the overall experience.

You can do this and more with the help of ActiveCampaign. After all, it boasts of a lot of benefits, such as:

It can help personalize customer service experience.

Even with its marketing automation, the platform can give your new campaign a unique touch.

With the help of web personalization, it makes sure that your customers don’t receive the usual, run-of-the-mill emails. It goes well beyond the usual, “Dear (Customer’s name here),” many thanks to its machine learning feature. With ActiveCampaign, your clients receive the content that they want and need.

Here are the email campaign types you can use with this platform:

  • Broadcast emails for all your customers
  • Triggered emails according to purchase, sit visit, or engagement
  • Targeted emails for your particular segments
  • Scheduled emails for certain events
  • Email autoresponders for welcoming customers or delivering lead magnets

It enables you to run successful campaigns on various channels.

While email marketing is good, your approach should not be limited to that. With ActiveCampaign, you can reach out to numerous clients through other methods, such as SMS, Facebook, and site messaging.

There are 40 templates for you to choose from, so you don’t have to work with just one simple boring design.

The tools are flexible and incredibly easy to use.

With ActiveCampaign, customer experience automation can be done with relative ease.

Your team need not be tech wizards to use this all-in-one platform. They don’t have to toil over multiple programs as well.

That’s because ActiveCampaign comes with everything your business needs: sales automation, email marketing automation, support, and CRM tools. All they need to do is choose from the 200+ pre-built automation recipes, which include:

  • Abandoned cart reminders
  • Shopify email reminders for repurchases
  • Notification for unclosed sales deals

You can integrate it with other apps as well.

If you’re already using several programs for customer relationship management, you need not throw them to the wayside. After all, ActiveCampaign is flexible enough to be integrated into more than 300 apps.

Whether it’s accounting, analytics, CRM, or database, ActiveCampaign has it! You can continue using Google Sheets, Shopify, Typeform, or Salesforce with this intuitive platform.

ActiveCampaign provides actionable insights.

Charts and insights are useless if you can’t use them. With ActiveCampaign, you can get ahold of analytic reports that help improve performance. You get to see data such as page visits or opens, geo-tracking, and click maps.

With conversion attribution, you can determine the best marketing channels. As such, it could help you decide where to channel money and effort for more conversions.

ActiveCampaign also allows you to do split tests so that you could optimize your messages for better client engagement.

It helps improve customer rep performance.

This platform can also help improve the productivity of your customer reps, as they don’t need to focus on the minor details.

With the help of intuitive tools and automated customer interactions, your reps could focus on high-value client interactions.

It can help boost business growth.

As the industry leader in marketing automation and email marketing, ActiveCampaign can help you keep your old customers and attract new ones. After all, a good client base is vital for revenue growth.

In fact, 67% of ActiveCampaign users enjoyed a significant ROI in 6 months – with the rest doing so within a year.

Pricing is transparent.

Compared to other CRM & sales automation platforms, ActiveCampaign is fairly transparent with its pricing.

You need not worry about paying for increases, support, and training, among many other things. It follows the Customer Success Commitment promise, after all. With this, you get a two-year price lock, and the freedom to upgrade or downgrade your plan.

Switching is a breeze.

Should you decide to dump your old system, you don’t have to worry about losing time and money. You need not worry about losing the campaign settings you have made in your previous platform.

After all, ActiveCampaign offers a free implementation and migration service. The company’s experts will help you import lists, tags, contacts, and custom fields.

With this, the tedious switching process can be reduced by as much as six weeks.

It keeps you in touch.

With the platform’s intuitive mobile app, you can monitor all the things related to your campaign.

Here are all the things you can do with this handy-dandy program:

  • Create and manage deals
  • Monitor and assign tasks
  • Manage all types of accounts
  • Add, connect, update, and search for contacts
  • See campaign and email automation information
  • Evaluate email performance metrics

Apart from an app, ActiveCampaign also has a Chrome extension. You can link your campaign to your Gmail account rather easily.

Here, you can monitor when and how often your contacts open their emails. You can also check your CRM info, including notes and contact records. This extension also allows you to add contacts and launch new deals, among many other things.

ActiveCampaign won’t leave you hanging.

While the platform is amazingly easy to use, the company’s there for all your tutorial needs. It offers quick tips, video tutorials, and in-depth training webinars for both old and new users.

You can even book a one-on-one session with a Customer Success Expert, who can help you set-up marketing automation and other functions.

It’s available in 15 languages.

ActiveCampaign is being used by more than 100,000 entities in 170 countries.

With its multinational reach, the platform knows the comfort of dealing in your native tongue. As such, it allows profile owners like you to choose from any of the 15 languages available.



Who Should Use ActiveCampaign?

ActiveCampaign befits many industries. It works well for agencies, small businesses, and even enterprises. At the same time, it works for companies that focus on technology, education, and e-commerce. Heck, even bloggers and influencers can benefit from ActiveCampaign!

With that being said, this platform is perfect for:

People who are raring to give marketing automation a go

ActiveCampaign is one of the best automation tools in the market. It can help you do virtually anything – be it sales follow-ups, triggered campaigns, automated segmentation, or dynamic content. The list goes on.

Businesses that need a sales and marketing platform

ActiveCampaign boasts of a built-in CRM that can help sales teams. Apart from covering email marketing data, it also comes with social data and lead scoring.

With these, you can further improve the sales follow-up process.

Individuals who want a program that performs multi-channel marketing

Email is just one of the many ways to market online. If you want to break through, then you need to utilize other channels as well.

With ActiveCampaign, you can send SMS, personalized conversations, and a whole lot more.



How to Register with ActiveCampaign

Now that you are well-aware of the benefits of ActiveCampaign, it’s time for you to get started with the process.

Here’s how:

  1. Sign up for an account. If you’re still not 100% committed, you can always try ActiveCampaign’s free 14-day trial.
  2. Enable tracking for your website.
  3. Get started with your first list.
  4. Add your contacts to your dashboard.
  5. Group and segment your contacts accordingly.
  6. Create your own automated process.
  7. Build and manage your own sales pipeline.


How Much Does ActiveCampaign Cost?

ActiveCampaign offers four plans: Lite, Plus, Professional, and Enterprise. Costs vary according to the frequency of payment (monthly or yearly) and the number of contacts.

For example, 500 contacts would cost you $9 monthly on an annual plan and $15 for monthly payment. Open to three users, this includes unlimited sending, email marketing, subscription forms, marketing automation, and chat and email support.

The next tier is the Plus plan, which costs $70 monthly and $49 per month annually. It comes with 25 users, inclusive of Lite features and much more.

The most popular choice is the 50-user Professional plan, which costs $129 (annual) and $159 (monthly).

Enterprise, which is the highest tier, costs $279 monthly and $229 for the annual plan. It supports unlimited users, among many things.

ActiveCampaign is a relationship management platform that can help revolutionize the customer service experience. As such, it can help foster client loyalty, which could lead to better revenues in the long run.

With its hundreds of integrations and smooth migration process, it is a worthwhile investment for any business – whether big or small.