What Is Email Marketing

What is email marketing

Is email marketing already a valuable part of your digital marketing strategy? If the answer is still no, your business is missing out big time.

This article will explain what email marketing is and how it works. What’s in it for you and your business?

What is Email Marketing?

Email marketing is a cost-effective marketing strategy to promote your products or services to targeted prospects and customers through email. It includes special offers and promotions, email newsletters, updates about your brand, a list of your products, and other engaging content. It can be used to boost conversion, connect more with your audience, and increase brand awareness.

With so many modern marketing formats available, some of you might think email marketing is outdated. Truth is, it’s still an effective marketing tool worth investing in to grow your business tremendously. It outperforms other marketing channels such as SEO and Social Media marketing. According to Litmus, for every dollar brands invest in email marketing, they receive $42 in return!

If you own a small business, you pretty sure want to make the most out of your marketing budget. One of the benefits of email marketing is that it’s cost-effective. It’s an inexpensive way to advertise your company. Whether you want to handle your own email marketing campaigns or you want to hire an agency to help you, email marketing allows you to reach a wide range of different audiences and turn them into loyal fans of your products and services.

How Email Marketing Works

Knowing how email marketing works is important. It will lead you to create an effective email marketing campaign. Don’t worry, it’s not as complicated as it sounds. It’s easy to set it up and you will be able to track your email campaign with ease.

So, how do you do it? 

Build a targeted email list

It’s your number one priority to build a targeted email list. You should consider those who are really interested in your brand and those who check their email on a daily basis. The question now is how do you collect email addresses? First of all, it should be done legally. Yes! there is a law that protects the personal data and privacy of people and that includes email addresses. Make sure you adhere to the law in your areas like the GDPR in EU or the CAN-SPAM Act in the United States. This means you should collect freely given email addresses through what we call the opt-in process. This is the process where customers give you permission to use their information via online forms. 

For example, you can include a subscription button on your website. Encourage your potential subscribers to sign up to get a daily newsletter from you. You may want to give a free e-book or free training materials for instance, in exchange for their email. In other words, you need to attract people with a very compelling offer they can’t refuse. Just a tip, don’t even think of buying an email list as it will be a waste of your time and money.

Personalized the content of your email

Before sending emails to your leads and contacts, make sure you personalize the content of your email. According to Epsilon, “research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences”. Say you have a restaurant, you might want to send a personalized email to customers celebrating their birthdays offering 30%-50% discount. This is a very strategic way to develop a stronger connection with your customer, thus, creating a customer for life.

Make your content convincing and interesting to read. Start with a catchy subject line. You don’t want your email to be moved to the spam box right away.

Pick the right email marketing service

It’s important to choose the right email marketing tool as the success of your email marketing campaign depends on it. They are responsible for making sure your email gets delivered. They are easy to use and beginner-friendly. Reaching out to your customers has never been easier.

Some of the best email marketing tools available now are MailChimp, ConvertKit, and Benchmark. Stop procrastinating and sign up now.


Mailchimp is one of the most well-known email marketing service providers. It has around seven million users worldwide. It’s ideal for small to medium-sized businesses managing newsletters and regular campaigns. It comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers.The Essentials plan starts at $9.99/month for 500 contacts and 500k emails. 


ConvertKit is one of the fastest-growing email marketing companies in the world. It’s ideal  for creators like professional bloggers, authors, and marketers and small businesses. It offers a simple solution for drip email campaigns and creates easy forms and drip campaigns to automatically send emails to new subscribers. ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.


Drip is a powerful enterprise email marketing platform for eCommerce, bloggers, and digital marketers.They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy. You can integrate their email software with famous website builders like WordPress and WooCommerce. Drip offers a free trial, and their plans start from $49 / month which includes all their features. 

Email marketing is not dead

Email marketing is not dead. It’s so much alive beating out newer email marketing channels. When it’s done properly, email marketing can bring your business to the next level making your conversion rate soar high. It’s better late than never.