10 Effective Tips for Email Marketing with ActiveCampaign

Emails are a popular communication tool worldwide. In fact, a 2020 study shows that 99% of email users go through their inbox every day, and some even check it up to 20 times daily. In addition, 58% of them take a look at their emails as soon as they wake up. For this reason, entrepreneurs and marketers take advantage of email marketing to reach out to their target market and promote their businesses.

ActiveCampaign is a trusted platform in the email marketing industry. Whether you want to automate your email, marketing, or sales, it is a software tool you can count on. But to make sure you market effectively, there are a few things you have to keep in mind. 

Keep reading and get some tips on how you can maximize ActiveCampaign’s benefits.

Why Choose ActiveCampaign?

Before we move on to the ActiveCampaign strategies you need, let’s first discuss what makes this platform better than others. To give you an idea, below are its benefits:

Use a Cost-Effective Tool

Because of the various features of ActiveCampaign, you don’t need to pay for multiple tools to automate your marketing. You only have to choose what plan suits your needs and start enjoying the benefits of this platform. The starting price is as low as $9 for the Lite package, where you can manage up to 500 contacts. Plus, there are no hidden charges and set-up fees at all.

Navigate Easily

Managing tech platforms can sometimes be tricky and confusing, causing a negative impact on productivity. With ActiveCampaign, you don’t need a high level of coding skills to automate your workflow. This marketing tool is designed with a user-friendly interface, allowing marketers and business owners to easily locate the necessary tools for project completion.

Save Time

By using ActiveCampaign, you can save a lot of time doing each task manually. Instead of spending hours managing your records, sending out your messages, and handling your tasks, you’ll only need a few minutes to automate them. This email marketing automation software will give you more time to focus on your business and find more opportunities to make it grow.

Integrate the Tools You Need

ActiveCampaign integrates with over 800 apps, conveniently connecting users to other essential tools for their businesses. It will help you save the hassle of going through other apps to implement your strategies and achieve your marketing goals.

Keep Track of Your Leads

Generating leads is essential to increase your sales and keep your business in good standing. However, gathering them alone isn’t enough. You have to ensure that you reach out to the qualified ones and nurture your relationship with them. In ActiveCampaign, you can easily track your contacts, send automated email reminders, and get feedback from your clients to help you improve your services. You’ll see what exactly you need to do to get more conversion and retain your existing customers.

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How to Maximize Your ActiveCampaign Account

ActiveCampaign can significantly help make things a lot easier for business owners and marketers. But to experience what this software can truly give you, you need to know about its features and take advantage of them by learning the following tips:

  • Make Sure Your Account Settings are All Set

When you register for an ActiveCampaign plan, all the settings will be set to default. For example, your account information, such as your name and contact info, will automatically be used across the emails you’ll send. So before doing your email marketing, you have to make sure that everything will go the way you desire. You can do that by double-checking and adjusting everything until you get the specific settings you need.

  • Build and Manage Your Contact Lists

You cannot send emails without the contact details of your target customers. If you use ActiveCampaign, building contacts shouldn’t be hard. You only have to import a CSV file with the contact information of all your existing clients. Then, you can build categories and add custom fields to send out relevant emails to your contacts or send to just a segment of your list. The more details you have about clients, the better.

  • Take Advantage of Free Migration Services

While most people are not usually aware of them, ActiveCampaign actually has free migration services that allow users to import their contact list, email campaigns, templates, and other essential data from other software like Salesforce, Hubspot, and more. Instead of carrying all the workload, the team can do the job for free. You only have to worry about how you will deliver your messages and implement your marketing strategies. If you want to do the migration by yourself, ActiveCampaign also has a guide to help you with the process.

  • Organize Your Clients’ Subscriptions

Sometimes, when you keep sending all your emails to everyone on your contacts, people are more likely to delete your messages or unsubscribe to your mailing list. That’s why it’s essential to build a segment on your contact list. Besides that, it’s also important to allow your target market to manage their subscriptions and choose the type of email content they will receive from you. So,  use ActiveCampaign to create a custom contact field, opt-in form, let your contact tell their subscription preferences, or even automate user subscriptions and unsubscriptions.

  • Use the Free Subject Line Generator

Creating personalized emails is essential to express how you value your clients. However, with all the piled-up tasks you have, it could take some time to go through every single customer and think about customized email messages. ActiveCampaign comes with a free tool for subject line generation to lessen your workload. You’ll only need to enter your keyword to get a list of suggestions.

  • Browse the Pre-Designed Email Templates

Aside from the subject line generator, ActiveCampaign also has plenty of pre-crafted templates for your email campaign. They will help you consistently send out messages to your target market without having to spend a lot of effort. So, if you are too busy to import or design your own template, just browse the free templates and use a relevant one.

  • Go Through the Automation Marketplace

One of the best things about ActiveCampaign is letting its users automatically do marketing. This platform doesn’t only provide free email campaign templates but also a pre-built automation workflow. 

If you like to build your own automations, that would work fine too. Just make sure to label your drafts properly to filter them easily later. To leverage your ActiveCampaign plan, you can go through the automation marketplace, where you can find useful automations from other users and marketing consultants. 

  • Track Your Website Performance

If you sign up for ActiveCampaign, don’t forget to use its Site Tracking feature. It will allow you to keep an eye on your website activities, identify any issues, and send the right email to retain your customers. To enable this tool, you need to do the following:

  • Log in to your account
  • Click the “settings” on the left side
  • Once the settings expand, you’ll find the “tracking” option. Click that.
  • When you see the Site Tracking, click the “enable” button under it and turn it on.
  • Enter your website without the first part of the URL (HTTP://)
  • Finally, hit that add button.

Note: If you want to use multiple domains, you can add them one by one.

  • Find the Best Strategy Through Split Testing

Split testing helps users determine what strategy works best and get more customer engagement. For instance, if you will send emails, you can apply two up to five tactics instead of just one and see which works best. This tool applies to email subject lines, email content, images, format, and call to action. To start using it, you only need to add a new campaign, input your campaign name, and select “Split Testing” under the campaign type.

  • Get a One-on-One Call

New subscribers to certain software usually find difficulties. But if you’re a beginner in using ActiveCampaign, you can save yourself the stress by contacting their representative via email or live chat. In addition, you can schedule a 1:1 Zoom call with a representative to help you with any issues. They can even share their screen or show a recording when needed.

Note: If you need a One-on-one call, you must schedule them in advance.

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Start Marketing Efficiently

The business and marketing tools you use, especially the paid ones, should make your workflow smooth and convenient. Plus, help you find opportunities to succeed with your objectives. With ActiveCampaign, all the marketing essentials will be provided to you. Just consider the tips you learned today, and you’ll be more confident about automating your emails and getting the conversion you want.