A Complete Guide to Boosting Your Website Conversions with Email Marketing Automation

With all the competition in today’s digital world, getting leads to convert is uneasy. But when you make use of email automation, you’ll see a huge increase in conversions.

Email marketing automation is a way to send emails to your customers using automation tools like Active Campaign. Such a tool will ensure that they don’t miss out on any important messages from your business. From there, you’ll need to be sure that the emails are up-to-date and relevant so that people keep reading them. 

If you’re searching for the best practices to increase your website conversions, then look no further. With this guide, we’ll tell you all about email marketing automation strategies that will work for your business!

What is Email Automation?

An automated email strategy is set up once and sent off to a single user whenever they meet a set of criteria. It’s unlikely to be different from newsletters and one-off campaigns, which you build and send to a group of individuals all at once. Your winning marketing campaign to grow your business must include email automation.

For example, suppose someone subscribes to a free e-book on your site. In that case, customers will get an automated email about products related to what they signed up for. In addition, they’ll get other discounts or promotions that may be happening at the time.

Or you’re Twitter, and then you want to send someone an email whenever they sign up. Such email will welcome them and instruct them on how to get started putting connections. Moreover, an email will guide you on how to add a cover photo in the hopes of converting them into regular users.

To be successful with automated emails, be sure what you’re sending isn’t going to be junk or spam. Instead, your customers have joined up for high-quality, relevant content. You can maintain your subscribers connected with email automation by sending them personalized email campaigns based on what you know about them. 

Benefits of Creating Automated Email Marketing

It’s impossible to compose unique emails for each person that joins up if you have thousands of people in your sales pipeline. That’s true!

While automating your email marketing, you can surely reap off benefits along the way. Here are a few of the great benefits of email automation: 

Time-saving

Many people are hesitant because they don’t want to deal with the manual labor to create an email. Or, they worry about how much time it takes to send out emails. Allow email marketing automation to handle the heavy lifting.

There are email marketing automation tools available that can help. Once your system is running, all you have to do now is sit back and watch your customer base expand. 

Maintain a good connection to your customers

It’s a scalable technique to reach out to your target demographic. Keeping in touch with your customers in scalable ways becomes even more essential.

When you automate your emails, you may write the content to the person you’re sending it to. More personalization translates to more relevant content and a better overall user experience. 

Convert leads into paying consumers

According to Statista, in 2020, around 306 billion emails will be sent and received around the world daily. In 2025, this statistic is expected to rise to over 376 billion daily emails. With that being said, customers prefer email as a mode of communication, making it the ideal tool for lead nurturing.

Marketers may use email automation to nurture the leads they need to convert effectively through their sales funnel. It ensures that they avoid the time-consuming chore of manually sending marketing emails. 

Boost engagement

Marketers can use email automation to provide structured and relevant communications. Customers want to engage in a site where they feel they are valued. Also, by delivering emails to the people at the right time, you can increase conversion in a short span.

Connects other marketing channels

Wouldn’t it be marvelous if you could send out automated emails together with a web push notification? With such, the message informs subscribers about the limited-time offers.

Because you save time in data sync, automate email sending, and build up automatic workflows across the business when your email marketing automation tool is integrated with other programs.

When Should You Use Automation in Email Marketing

Although automated email marketing has great benefits, it’s not always applicable to anyone. Here are a few ideas of when automated emails might help you make a positive impression on your target audience. 

Welcome Emails

One of the most usual types of email automation is the welcome series. It’s a great way to save time and create relationships with new subscribers. It turns out that the “create a good first impression” approach applies not only to face-to-face transactions but also to email correspondence.

An automated welcome email will be an initial communication with a new customer. You may use welcome emails to thank subscribers for signing up for your email list. Moreover, providing them with more information about your business.

A new email subscriber will never be more engaged with you than in the first few minutes after joining your list. Videos, sign-up forms, special offers, or a pleasant hello are part of automated email marketing.

Abandoned Cart Emails

Shoppers who add products or services to their cart but abandon them at checkout are among the main problems in most eCommerce marketing funnels. That’s why, in the world of eCommerce, an abandoned shopping cart email is a must-have.

People abandon carts for a different reason. But, one of the many typical reasons is because they aren’t ready to buy yet. Just because they’re not prepared to buy right now doesn’t mean they won’t be in the near future. An automated email is a great method to keep them interested.

Abandoned cart emails remind customers of things they left in their baskets. Thus, enticing them to return to complete the transaction they were so close to making. An abandoned cart email automation is a hassle-free way of encouraging them to return and complete their buy.

Emails with Promotional Content

Bringing value to the consumers is one of the essential aspects of email marketing automation. Flaming them with links to your products is worthless because they’ll just disregard it as spam.

That said, to promote your small business, which sometimes means sending promotional emails. Ensure your promotions are part of a well-planned email series. That is, it’s impossible to execute without automated mailings to get the most out of this. 

Email Newsletters

Keeping track of newsletter subscribers is sometimes a hassle. Especially so, to keep them satisfied, your subscribers want you to offer them high-quality content on a regular basis.

But would it not be nice if you could send emails automatically? If so, you should send automated newsletter updates on a regular basis so that your subscribers know when you have new blog posts. You might not see someone who has left your website again.

Responding Customer Complaints

When someone makes a complaint, they want to know that you’re paying attention to it. The more your prospects wait for a reply, the more frustrated they become. You can’t keep an eye on your inbox 24 hours a day, so you won’t be able to respond to every complaint straight away.

Set up an automated email that explains your complaint process. Such confirms you’re working to resolve the problem. This provides customers with trust that you’re paying attention to their concerns and that they’ll get a response soon.  

Keeping Track of Important Dates

Do you want to give it a more personal touch? If you know your subscribers’ birthdays, create birthday emails with a special offer. You can also use anniversaries, achievements, and other milestones in the same way.

But how do you obtain this data? Inquire at the moment of opt-in (on your sign-up form or landing page) and tag them right away. Or, you might ask in an email and have them click a link.

Implementing Email Surveys

Surveys are an awesome way to add value to any email campaign. You can use automated email to deliver survey invitations to customers right after they interact with you.

The follow-up email will feel irrelevant if you wait too long following new subscribers’ engagement with your brand. You must also conduct customized email surveys promptly after particular customer journey points to get a real-time pulse on your customers’ thinking. 

7 Tips To Build a Successful Email Automation Strategy

Email marketing automation is a great strategy while maintaining client engagement. How, on the other hand, do you make automated messages feel personal and relevant?

Here are seven steps to follow that are certain to work: 

1. Segment your mailing lists for more effective email marketing

When time is limited, it’s tempting to send out mass emails to your whole list of contacts. However, an email segmentation plan will help you send the right message to the right people, resulting in more effect.

Segmenting your email list allows you to communicate with your consumers more intelligently and directly. Such as providing them with the information they desire at the right moment. As a result, you can improve the number of click-throughs and conversions once you automate your email marketing.

Here’s what you’ll need to get started: 

  • Gather user data associated with an email address. It can range from a person’s gender to their behaviors like how they found your product/service, and so on. You can collect details and build out user profiles as you go if your user data is sparse.
  • Some email marketing tools. It will also gather data about the recipient, such as their location and amount of involvement.
  • Arrange your segments. Segments are just email lists with acceptance criteria in their most basic form. Many email marketing software will organize your segments for you. But you’ll need a general plan in place before putting it all together. 

Getting started with email list segmentation isn’t uneasy if you’re ready to put some effort into the planning process. This is a pretty strategy to begin your email automation.

2. Establish a split-testing

More website visitors result from higher click-through rates, which every marketer desires. But how do you do it?

The only way to figure out what kind of material works best for your specific audience is to keep testing it. Start doing A/B tests on your email campaigns as one option before automating it.

A/B testing is a common practice of sending one version of your campaign to a subset of your subscribers and another version to a different subset of subscribers to determine which type of campaign gets the best results. Split test subject lines, email copy, colors, videos, email templates, and everything else you can think of to learn more about what makes your audience click.

3. Complement your brand’s look and feel

If you like to convert more leads to your business, you need to ensure that your campaign is well planned. Select a campaign builder that makes it simple to change your layout and design, so your recipients always know it’s from you.

Extra tips: To promote brand awareness, place your logo, name, or other recognized graphics in a prominent spot, such as at the top of your email. Choose a color scheme and typography that are similar to those on your website. You can put relevant photographs to highlight new shop arrivals or provide a behind-the-scenes look at your company. 

4. Create unique landing pages for the contacts list

You can develop landing pages expressly for mailing list visitors instead of routing customers who read your emails directly to your homepage or a specific blog post.

A landing page is a useful webpage that has only one goal: to lead visitors down your sales funnel. It was created with the goal of converting interested prospects into buyers. Email is one of the most effective and efficient ways to drive traffic to your landing page. 

5. Make your mobile-friendly design perfect

Do you know what bothers you the most? You’re on your phone, and you’re opening specific emails. We understand that mobile and desktop can access emails. But the configurations are somewhat different.

As a result, you must alter the appearance of the email when it is opened on any device. Here are a few suggestions:

  • Allow enough room for links to be clicked.
  • Keep your emails short and sweet.
  • Make compelling topic lines. The strength of your subject line can make the difference between someone reading your letter and scrolling right past it.

6. Make time for regular maintenance

Because your automated emails will continue to be sent as long as their requirements are met, it’s a good idea to evaluate them now and then. This ensures that your sending triggers are still current and allows you to modify any information that requires immediate attention. 

7. Examine the outcomes

Try again, even if you don’t succeed. Although there’s no assurance that your initial try will be successful, that doesn’t mean you should start over. 

To measure and enhance the results of your automated email, you must look beyond the metrics. Then, consider the most important data for your website, such as visitors, customers, and revenue. To do this, you may use Google Analytics, which is a strong and free tool. You can check the dashboard that you can use to assess the efficacy of your email marketing quickly.

In Conclusion

Do you want to generate more prospects and convert to sales with email marketing? Email automation is a good way to go.

Email marketing has been around ever since. But, it’s still one of the most ideal and powerful ways to reach your target audience. When properly organized, automated email marketing can be a true powerhouse that works in the background for you while you focus on other issues.

Automated email campaigns are relatively easy to set up with us. Consider some of the tips and ideas in this article and put them to use in your company. Now, you’re ready to make emails work for you!