4 Easy Steps to SEO Friendly Content

In the online world, having good quality content is essential especially if you are aiming to rank high in search engines. Although SEO or Search Engine Optimization is ever changing, the need to have high quality content for your website is constant. And so, it is very important that you learn how to write high quality content for your content marketing structure in order to increase your search engine rankings and drive more traffic to your website. There are a lot of different ways and techniques to incorporate SEO in your content writing. Choose what works for your website best. Below are four easy steps to SEO friendly content.

Choose a topic.

When choosing a topic to write, always consider what your target audience is strongly interested in. Know the topics they particularly care about. Although there are a wide variety of topics to cover, you need to narrow down the list by targeting only those that your target audience wants to know more about. Do a research and check out some of the successful content ideas from your competitors’ website so you can have an idea about which topics are appealing to your target audience. Getting content ideas from competitor blogs is an effective and smart technique especially if you do not know where to start in your content marketing. Check out the topics they cover in their blogs and videos and think of ways to improve those. The bottom line when choosing the right topic for your content writing is getting into your target audience’s mind to know what they are interested in and from there, come up with a unique idea to present the topic effectively. Additionally, you can also take advantage of content ideation tools. There are several of these tools you can use for this step such as SEMrush’s Topic Research Tool, Answer The Public, Google Trends, CoSchedule’s Headline Analyzer tool, Google Search Console and BuzzSumo. Quora is also a great platform for searching a good topic to cover.

Identify the right keywords.

Once you have chosen a topic to write, identifying the right keywords to use and incorporate in your article is the next step. This is also to know your best ranking opportunity. Identifying the right keyword is a huge topic, though. Hence, you can use keyword research tools to help you. Tools such as Ahrefs Keyword Explorer, Google Keyword Planner, Moz Keyword Explorer and SEMrush are among the best and most trusted keyword research tools preferred by many content marketing specialists. Apart from these tools, you can do your own keyword research based on your chosen topic. Article topics are usually broad terms while keywords are a bit more specific. Additionally, consider the popularity, search volume and general intent of the keyword you want to use.

Write optimized content.

An optimized content means that it is not only good quality but it must also be comprehensive. Aim to write an article that has everything a user needs to know for a given search. Writing good quality content may not be that much of a challenge for some but writing a comprehensive one is different. Comprehensive does not necessarily mean you have to write a very lengthy article. As long as everything a searcher needs to know is in that article, it can be the best result to come up in search engines. There is no particular number of words required just as long as you are able to incorporate all the important information related to the search term or keyword. Additionally, an optimized content is not only keyword optimized but easy to consume. It should be optimized for users as well especially now that Google considers User Experience Signals too in figuring the best results to rank.

Opt for quality inbound and outbound links.

Among the factors that search engines consider when ranking a search result are inbound and outbound links. These links are important in identifying the value and reputation of your content so it is important as well to make sure both your inbound and outbound links are to trusted sites. Choose quality websites that have high authority when linking for sources. It will add authority to your content. When seeking backlinks, opt for websites that also have high domain authority. Remember that Google greatly considers backlinks to figure out what or who should rank for in a particular search, having high quality backlinks for your content can certainly help you rank better. Hence, target websites that are authorities in your chosen topic.

Conclusively, SEO and content writing always go hand in hand. Also, it is an advantage to know and understand the other important search engine ranking factors that contribute to getting high ranking. Aside from content, site structure, links and HTML tags are among these important factors. These three non-content factors are what search engines look at when crawling and indexing a website. Hence, implementing best practices when linking, structuring your site and doing HTML tags is as important as creating high quality and SEO friendly content.